SAN DIEGO, March 20, 2021 /PRNewswire-PRWeb/ — With marketplaces changing for all industries, and customer needs shifting increasingly online, Optify introduces the world’s most comprehensive e-commerce software designed specifically with Optometrists in mind.
While there are over 30,000 Optometrists in the United States, and it remains a successful profession, many practices are unable to capitalize on in-person sales — especially during the COVID-19 Pandemic. With 40% of optometry practices’ incomes attributed to frames and lenses, a lack of online presence can be detrimental to business. As direct-to-consumer online brands continue to thrive, optometrists risk being left behind without the opportunity to market themselves and modernize to the changing needs of consumers. However, direct-to-consumer eyewear brands often fall short without the convenience of a local brick and mortar location, in network vision insurance benefits, and eye exams. Consumers have begun to expect an omni-channel shopping experience.
Optify’s software allows