Optify Launches New Optical Omni Channel eCommerce & Marketing Platform for Prescription Frames & Lenses | News

SAN DIEGO, March 20, 2021 /PRNewswire-PRWeb/ — With marketplaces changing for all industries, and customer needs shifting increasingly online, Optify introduces the world’s most comprehensive e-commerce software designed specifically with Optometrists in mind.

While there are over 30,000 Optometrists in the United States, and it remains a successful profession, many practices are unable to capitalize on in-person sales — especially during the COVID-19 Pandemic. With 40% of optometry practices’ incomes attributed to frames and lenses, a lack of online presence can be detrimental to business. As direct-to-consumer online brands continue to thrive, optometrists risk being left behind without the opportunity to market themselves and modernize to the changing needs of consumers. However, direct-to-consumer eyewear brands often fall short without the convenience of a local brick and mortar location, in network vision insurance benefits, and eye exams. Consumers have begun to expect an omni-channel shopping experience.

Optify’s software allows

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Microsoft Says Chinese Hackers Targeted Groups Via Server Software | Technology News

By Raphael Satter and Christopher Bing

WASHINGTON (Reuters) – A China-linked cyberespionage group has been remotely plundering email inboxes using freshly discovered flaws in Microsoft mail server software, the company and outside researchers said on Tuesday – an example of how commonly used programs can be exploited to cast a wide net online.

In a blog post, Microsoft said the hacking campaign made use of four previously undetected vulnerabilities in different versions of the software and was the work of a group it dubs HAFNIUM, which it described as a state-sponsored entity operating out of China.

In a separate blog post, cybersecurity firm Volexity said that in January it had seen the hackers use one of the vulnerabilities to remotely steal “the full contents of several user mailboxes.” All they needed to know were the details of Exchange server and of the account they wanted to pillage its emails,

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Digital.com Names Best Fitness Software Companies of 2021 | News

SEATTLE, March 1, 2021 /PRNewswire-PRWeb/ — Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best fitness software of 2021. Researchers assessed systems that provide core features as well as reporting capabilities.

Top solutions were expected to offer tools that help fitness staff build client relationships through attendance tracking, class scheduling, and contract management. The study also examined systems that offer marketing features to plan and execute seasonal campaigns. Additional requirements include reporting functions that help users measure and improve client results and overall financial growth.

“Gym studios and health clubs can experience slow seasons with low attendance, so this software is ideal for managing client relationships and marketing efforts,” says Josephine Miller, PR Manager of Digital.com. “Our guide is aimed at educating business owners and professionals about the top fitness software and key features.”

Digital.com‘s research team

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Accountancy Software Platform Ageras Group Raises $73M to Expand Its Ecosystem Further Into B2B Fintech | News

PHILADELPHIA, Feb. 23, 2021 /PRNewswire/ — Ageras Group, a group of companies backed by Investcorp Technology Partners (“ITP”) that offers a range of mission-critical accountancy software solutions to small businesses, also known for their online marketplace Ageras.com helping business owners save time and money by comparing quotes from qualified accountants, has 73 million more reasons to continue expanding its matchmaking service globally, and acquire more businesses that make life easier for small business owners.

The Ageras Group, currently operating in six countries and with a stellar 4.6 TrustPilot score, to date has served more than 340,000 business owners worldwide. The award-winning company’s expansive network of more than 5,000 accounting professionals are availed to businesses in a risk-free quality assured capacity for any type of accounting and bookkeeping need—from annual reports and bookkeeping, to tax preparation. An entrepreneur-driven operation, Ageras understands its client’s need for a sufficient overview of your 

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