July 16, 2024


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A look into CAMPUS, ShopBack’s new Singapore HQ at Pasir Panjang


It is hard to miss the distinguished ShopBack indicator at the entrance of what the moment was a rundown faculty creating at Pasir Panjang Highway. The launch of CAMPUS by ShopBack right now (July 1) marks the online platform’s solid regional expansion in Asia Pacific, pursuing its recent US$80 million funding.

Spanning 88,000 sq. feet, the site retains the framework of the first faculty, modernised with a potent contrast of a slate gray roof towards white partitions, black trim all over the windows, and black arch doors.

The start ceremony was kicked off by Henry Chan, co-founder and CEO of ShopBack, who very first reminisced about building IKEA flatpacks for their 1st-ever business eight a long time ago.

(L-R): Tan Kiat How, Singapore’s Senior Minister of Point out for National Improvement and Communications and Information and facts and Henry Chan, CEO and co-founder of ShopBack / Impression Credit rating: ShopBack

Around the past 8 decades, we’ve observed the evolution of our company — from an online platform to an omnichannel buying ecosystem. Again then, I under no circumstances would have imagined we’d have just about anything like CAMPUS to contact our individual.

With the launch of our Singapore HQ, we request to more fulfil our mission to enhance the choices supplied, by partnering retailers to carry our expert services to much more customers in the location.

– Henry Chan, co-founder and CEO of ShopBack

On the web system to innovation hub

ShopBack takes advantage of the faculty as a metaphor, to create a connection involving rising a small business and continual mastering by bringing personnel back again to the nostalgic days of their adolescence.

“Learning doesn’t cease in school,” provides Henry.

The total design and style embraces ShopBack’s primary values: collaboration and innovation, advancement and finding out, and most importantly fantastic reminiscences — very similar to one’s education encounter.

In CAMPUS’ Assembly Place, the ground-to-ceiling windows allow in brilliant still filtered natural light-weight. A huge monitor is the most important focal point of the place, and struggling with that are staggered platforms framed with cement-finished bookshelves, which provide as a seating area for townhall conferences.

On non-party times, the Assembly Region has tables and chairs laid out, as properly as a table-tennis table in the center fantastic for when workers need an entertainment break.

CAMPUS Assembly Area / Graphic Credit history: ShopBack
CAMPUS initially ground exterior, housing articles creator studio, Third Area

Exiting ShopBack’s principal location, the CAMPUS making also shares the ground floor with Third House, a content material creator studio.

3rd Space’s region extends into a total kitchen area and pantry and two absolutely-outfitted studio and enhancing spaces by a corridor accented by glass-panelled arch doorways.

Collaborative areas for continual innovation

ShopBack’s collaborative workspace layout traits translate to the offices on the 2nd and 3rd flooring as well. Highlighting the second floor is a prolonged bar and pantry space, fitted with sockets. The bar is also utilised for extra than just lunch, but also after-hours socialising.

Bar and pantry region on the 2nd floor / Impression Credit history: Vulcan Article

A special signature of ShopBack’s workplaces is its Y-shaped cluster seating arrangement on both of those the 2nd and third floors, generating it less complicated for staff to converse, collaborate and ideate.

To the left of the bar on the next floor, hotdesk seating is committed to the Human Useful resource (HR), Facts, Structure, Hazard, and Engineering groups.

Scattered on both of those ends are enclosed meeting rooms. The second ground assembly rooms are named right after ShopBack’s mascots — Penny, Nick, Monthly bill, and Happy Bag — as perfectly as things reminiscent of the outdated campus such as figures 71 and 77.

(L-R): ‘Happy Bag’ assembly room, Y-shaped cluster seating arrangement / Impression Credit: ShopBack

A mural detailing ShopBack’s journey qualified prospects you up to the 3rd floor which homes the Business enterprise Improvement and Marketing teams. Here, the meeting rooms are named just after well-liked food stuff from distinctive areas of the region this sort of as ‘Jollibee’, ‘Xiao Long Bao’, and ‘Martabak’ — a tribute to the international locations that ShopBack has produced its mark on. 

Assembly area at CAMPUS / Picture Credit history: ShopBack
Place of work conference rooms with distinctive names / Graphic Credit: Vulcan Write-up

Apart from the meeting rooms and workplace desks, there are also snug lounge spaces in involving to encourage even much more socialisation.

ShopBack is actively hiring now

Owning CAMPUS contributes to our innovation and Singapore’s e-commerce. As a business, we can proceed to innovate and be a part of our customer’s lives from on line to offline. We existing the purchaser with overall flexibility and handle more than their funds, as effectively as solutions.

– Fern Nannaphat, Nation General Supervisor of ShopBack

CAMPUS will serve as a data science study & development (R&D) hub, comprising a 50-solid crew of info scientists, machine finding out engineers, info analysts, UI/UX designers, and program engineers.

ShopBack sooner or later seeks to further broaden its abilities in money products and services, with its latest acquisition of hoolah and its the latest launch of ShopBack Pay.

To date, it has hired around 300 regionally throughout the earlier six months to aid its growth. It’s also wanting to deliver onboard new hires in areas of payments, compliance, and engineering-linked roles prior to the calendar year ends.

Setting up out with just 6 workforce customers in 2014, CAMPUS will now home about 220 workers dependent in Singapore. Considering that inception, it has also racked up S$3.5 billion in annual revenue for 10,000 on line and in-retailer retailers throughout 10 marketplaces.

Featured Picture Credit: ShopBack


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