A number of online creators and influencers have adopted mobile-friendly “link in bio” websites, like Linktree, to point their fans to their social profiles or other content they want to promote. Today, live streaming software company Streamlabs launched its own product in this market with its new mobile website builder Willow. Its tool differentiates itself from others in this space by integrating a tipping feature directly on the landing page.
“Link in bio” websites have grown in popularity because social platforms like TikTok and Instagram only allow users to feature one main URL on user profiles. But online creators and influencers often have a presence on multiple sites they want their fans to know about. That’s where these custom websites come in.
Like most “link in bio” website builders, Willow offers a simple way to add a list of links to a customized, mobile-optimized webpage.
The product itself is somewhat basic compared to those being offered by newer startups — like Beacons, for example, which lets users add links for donations, affiliate shopping, paid downloads and more. In Willow’s case, you just enter a URL and it appears on your website. You can also pick from a handful of colorful designs, each with their own style and font.
The online website builder lets you view your site in progress as you add links or update the design, and you can preview how it looks on mobile, tablet and desktop by clicking a button.
But Willow’s more interesting feature is the ability to add tipping to your website.
To do so, you’ll just toggle on the Tips feature from the website builder interface and then connect your PayPal account to Willow. This places a “Donate!” button at the top of your link list, so you can encourage fans to leave a tip.
This feature will be the new website builder’s key selling point, given that today, creators who receive tips through social and streaming platforms often have to share the revenue from those transactions back with the platform itself. Tips through PayPal will be a more direct form of payment between fans and creators, beyond any applicable PayPal fees.
Streamlabs tells us it doesn’t keep any of the tip money — everything goes to the creator.
However, it does plan to soon monetize the new product in a different way. In a few weeks’ time, the company will introduce a paid version for $5 per month that will include enhanced analytics like click-through rates and which days see the most clicks and views. The pro version will also include more custom themes.
Because Willow only launched today, it doesn’t have a large number of users at this time. However, a top streamer FaZe Mew has already signed up, per the short Willow link (wlo.link) found on his various social media bios.
“Our experience building tools for live streamers inspired us to build products that cater to the greater content creator ecosystem,” said George Kurdin, Streamlabs GM. “To deliver on this mission and grow our business, we are building products that cater to more brands, businesses and individuals,” he said.