Cristiano Ronaldo is one of the most liked and followed humans on Instagram — but why would he be so suitable for a purse campaign in India? Tel Aviv, Israel-based Ai-powered platform Humanz thinks he would be perfect for the job.
It ran its algorithm on the footballer and identified some key components that would make him the perfect person for a marketing campaign there: Over one in three (37%) of his audience of authentic users are in India.
Four of the top five interest categories of his audience are: Lifestyle. Fashion, Beauty, and Travel. And a product that cuts across all of these categories is ‘handbags, or purses’.
Additionally, almost seven in ten (69%) of his female audience are old enough to make their own purchase decisions (19 years and older). A perfect match for brands — chosen by.
The Humanz AI engine identifies suspicious users