The Zacks Internet Software industry primarily comprises software infrastructure and application providers like F5 Networks (FFIV). Social media provider Twitter (TWTR) and online payments company Paypal (PYPL) are also notable companies in this industry.
The industry participants use SaaS-based cloud computing model to deliver solutions to end-users as well as enterprises.
Here are the four major industry themes:
- The industry is benefiting from continued demand for digital transformation. Growth prospects are alluring primarily due to rapid adoption of SaaS, which offers a flexible and cost-effective delivery method of applications. It also cuts down on deployment time compared to legacy systems. SaaS attempts to deliver applications to any user, anywhere, anytime and on any device. It has been effective in addressing customer expectation of seamless communications across multiple channels, including voice, chat, email, web, social media and mobile. This drives customer satisfaction and increases retention rate, thereby driving the top line