Digital marketing and web design are often overlooked for small local businesses and even some chains alike. Many business owners may want to design their own website or simply don’t have the time to think about what font your webpage should be. However, study after study has shown that growing your market online or in-person requires a professional-looking website. Furthermore, outdated or broken websites severely decrease consumer trust in your products or services.
So, it may be time to consider hiring a web design company to take care of your digital marketing needs and help your company reach that next level. Here are three benefits to hiring a web design company.
Search Engine Optimization
SEO has become an industry in itself over the past several years. In fact, thousands of people every year earn a salary just from focusing on SEO alone, so how in the world are you supposed to keep up the entire industry when that only represents a portion of online marketing? SEO dictates how high up your website is shown when people search certain terms on a search engine such as Google.
Even if your website pops up as the number 3 or 4 result, that could still mean a substantial decrease in traffic and revenue compared to being the 1st,2nd, or 3rd search result. Also, finding out exactly what search terms your website should be showing up for usually isn’t a walk in the park either. This is why a web design company is so important. Every web design company worth their salt will know how to address and optimize your website’s SEO to get you higher up in the search results and bring more traffic to your business.
A web design company also has the advantage of keeping your company “alive” online. If someone visits a website that looks like it hasn’t been updated since 2010, they probably won’t be as willing to stay on the website let alone buy something or stop by your store. This is why it’s important to keep your website looking fresh, keep your social media activity, and stay current with the trends. A website design company will do all of that for you, even after the website has been re-designed.
A Better Website
Consumer research has shown time and time again that your website visitors are forming impressions of your website within less than a second when they visit it. Not only that but simple things like how long it takes a webpage to load can either turn customers away or keep them coming. Even a slight delay or error on your website could turn business away. A web design company like Zgraph however will know how to keep your website looking great and keep those page load times down to a minimum.