July 21, 2024


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GM rebate on new Cadillac Lyriq if drivers sign NDA, agree to tracking


Cadillac of Novi in Michigan general manager Ed Pobur drives the Cadillac Lyriq out of the showroom after delivering it to the customer at the dealership on July 14, 2022.
  • General Motors is giving some customers a discount on its 2023 Cadillac Lyriq in exchange for signing an NDA and agreeing to let GM track how they use it.
  • The importance of the Lyriq to Cadillac’s future as the brand transitions to all-electric by 2030 cannot be overstated, a spokesperson for the automaker said.
  • The rear-wheel drive Lyriq starts at $62,990, a $3,000 price bump from the Lyriq Debut edition. The all-wheel drive model starts at $64,990.

DETROIT – In an unprecedented move by an automaker, General Motors is giving some customers a big discount on its new 2023 Cadillac Lyriq all-electric SUV in exchange for them signing a non-disclosure agreement on the vehicle and agreeing to let GM track how they use it. 

The automaker gave the customers a $5,500 discount on the purchase or lease of the Lyriq, according to two sources familiar with the plan who did not have authority to speak on details of it. The select customers signed a non-disclosure agreement to keep mum about their experience of owning or driving one of the first Lyriqs with any parties outside of GM. 

Cadillac spokesman Michael Albano confirmed the program, saying he believes GM is the first of any automaker to tap customers – versus employees – in real-time in their new cars so as to study their driving patterns and behavior.


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