PointerTop founder Jason Junge fills need in online customer service

It’s a given that technology makes purchasing nearly every good and procuring a dizzying array of services fast and easy, with only a few finger clicks on a keyboard or smartphone required.

But for all it covered, high-tech expert Jason Junge knew that the e-commerce universe neglected a significant category. And it involved consumers.

“It had all been about automation, how to make it faster, cheaper, easier to sell online … to patronize the self-serving customer who likes to do things themselves,” Junge said. “But they forgot about the population that wants their hand held.”