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Adobe, IBM team up on marketing software for banking industry

By Stephen Nellis

(Reuters) – Adobe Inc <ADBE.O> and International Business Machines Corp <IBM.N> said on Tuesday they are teaming up to make marketing software easier to use for banks that face strict controls on how customer data must be handled.

Banks handle sensitive customer data that is tightly regulated by the U.S. government and simple functions on other websites – such as presenting a form to collect customer data – become more complex when building web pages for functions such as mortgage applications.

The plan is for Adobe’s software to run in IBM’s cloud system that has received regulatory approval for use by banks, the companies said, which will lead to more banking functions becoming totally digital over time.

“Even now, for mortgage applications, for example, some of it is on paper, some of it is online,” Anil Chakravarthy, general manager of digital experience for Adobe, said in an

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Remote Working Boosts Internet Software Industry Prospects

The Zacks Internet Software industry primarily comprises software infrastructure and application providers like F5 Networks (FFIV). Social media provider Twitter (TWTR) and online payments company Paypal (PYPL) are also notable companies in this industry.

The industry participants use SaaS-based cloud computing model to deliver solutions to end-users as well as enterprises.

Here are the four major industry themes:

  • The industry is benefiting from continued demand for digital transformation. Growth prospects are alluring primarily due to rapid adoption of SaaS, which offers a flexible and cost-effective delivery method of applications. It also cuts down on deployment time compared to legacy systems. SaaS attempts to deliver applications to any user, anywhere, anytime and on any device. It has been effective in addressing customer expectation of seamless communications across multiple channels, including voice, chat, email, web, social media and mobile. This drives customer satisfaction and increases retention rate, thereby driving the top line
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