October 3, 2023


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Thinking About Pausing Your SEO Campaign? Here’s Why That’s a Bad Idea!

SEO, short for Search Engine Optimisation, is the art and science of getting your content ranked higher in organic search results. In other words, it’s how you make sure that when someone searches Google or Bing, they see your site before all the others. It can be very tempting to quit doing SEO once you’ve gotten to the top of your industry, but don’t! Here are five reasons why you should never stop doing your SEO Sydney.

Competition Can Steal Your Spot:

It’s easy to assume that if you do an amazing job at search engine optimisation, your business will never be challenged. However, this is not true. Competition is a powerful force and it can steal your spot if you stop doing SEO.

Think about the last time you were on Google looking for something and you got 20 or 30 pages of results to look through. Did you find what you were looking for? Probably not, because as humans, we’re conditioned to find what we’re seeking in fewer than 5 steps or clicks.

The lesson here is that if someone has done a better job of optimising their site for your keywords than you have, they’ll show up higher in the search results. This means more people will click on them before they click on yours.

Google’s Algorithm Never Stays the Same:

SEO changes all the time. For perspective, there were approximately 4500 changes made to the Google’s algorithm in 2020 alone, and these changes can affect your website’s rankings.  They are always trying to improve their search engine and make it better for their users. 

They want to provide the best search experience possible for people and so these changes are being made to accomplish that goal. Many sites are penalised if they don’t do enough SEO or don’t comply with the new guidelines. 

If a site has been penalised, then it will appear lower in the rankings than before or even disappear from the rankings altogether. To prevent this ordeal, make sure you stay updated on all the latest changes in Google’s algorithm. 

When you hire an SEO company Sydney, they will make sure your site stays relevant at all times.

Your Traffic Will Reduce Over Time:

One of the first things that happen when you stop doing your SEO is that your traffic will plummet. Unfortunately, this isn’t just a short-term drop. 

If you don’t do any marketing at all and simply wait for people to come to your site, it could take months or even years before they find you again. As a result, you’re going to be missing out on potential leads and customers who are looking for products or services like yours. 

Plus, without being found on Google Search Engine Results Pages, how would anyone know that you exist? This is detrimental to your company because of the missed sales. In fact, many companies have reported losing hundreds of dollars in revenue due to decreased web traffic from abandoning their SEO efforts. That’s a huge loss! 

It doesn’t matter if you were getting 100 visitors each day or 10 million visitors each day: if you lose one customer due to not optimising your website for search engines, then you’ve done something wrong!

Customers Are Always Looking for Products & Services:

Customers are always looking for new products and services that can improve their lives. If you’re in a business that provides products or services, it’s essential to have an active, robust digital presence to attract more customers. 

One of the best ways to do this is – you guessed it – search engine optimisation. It’s important not only because it helps your website rank higher in search engines but also because it encourages customers to explore your website. 

By using various tools and techniques such as keyword research, on-page optimisation, social media posting, link building, and content creation, you can increase the probability of being found by those who are actively looking for what you offer. 

Not to mention, there are many other benefits like increased brand exposure and conversion rates that will benefit you in the long run.

Technical Issues On Your Site Will Make Things Worse:

It’s important to keep your site up-to-date so that technical errors don’t start happening! Several issues can occur with content management networks, content delivery networks, page crawling, and the like. 

When websites are down on major holidays like Christmas, people might assume that the company is closed for good and never return to visit the site again. Keeping an eye out for any potential downtime can help you avoid any lost customers or missed opportunities in the future.

Wrapping Up: It’s no secret that in order to succeed on the internet, you need to rank well in search engine results pages. However, it can be hard to stay motivated and stick with your SEO efforts when you don’t see any results right away. 

Hopefully, the reasons described above will give you the push you need to keep doing what it takes to stay competitive online! If you can’t do it alone, enlist the help of SEO experts Sydney who knows the ins and outs of digital marketing.