When it comes to learning webinars (I call them Live Online Learning—LOL Programs—to clear the boring baggage of the term webinar), content truly is king or queen. That means getting your slides right and choosing a style and format that supports the learning objective and is appropriate for the audience. Before creating your learning materials, remind yourself of the learning objective.
Complete this statement from the perspective of the audience:
After participating in this _______________ Learning Experience, I will know _____________; I will be able to _____________, ______________, and ______________; and I will feel _______________.
For example, here’s one from a webinar I deliver as part of a larger personal branding experience:
After participating in this Superpowers Learning Experience, I will know why strengths are important to career success; I will be able to describe my strengths, integrate my strengths into my daily work and